@charset "UTF-8";

:root {
  --ink: #11110f;
  --paper: #f4f2ec;
  --white: #fffef9;
  --red: #b3261e;
  --yellow: #e7f236;
  --teal: #006b69;
  --muted: #5d5c56;
  --line: #cac7bd;
  --serif: "Bodoni 72", Didot, "Times New Roman", serif;
  --sans: "Avenir Next Condensed", "Arial Narrow", Helvetica, sans-serif;
  --body: "Avenir Next", Helvetica, Arial, sans-serif;
  --max: 1180px;
  --pad: clamp(1rem, 4vw, 3rem);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--body);
  line-height: 1.55;
}

body::before {
  position: fixed;
  inset: 0;
  z-index: -1;
  background-image: repeating-linear-gradient(90deg, transparent 0, transparent 47px, rgba(17, 17, 15, 0.025) 48px);
  content: "";
  pointer-events: none;
}

img {
  display: block;
  max-width: 100%;
}

p,
h1,
h2,
ul,
ol,
dl,
figure {
  margin-top: 0;
}

a {
  color: inherit;
}

.skip-link {
  position: fixed;
  top: 0.75rem;
  left: 0.75rem;
  z-index: 20;
  padding: 0.75rem 1rem;
  color: var(--white);
  background: var(--ink);
  transform: translateY(-150%);
}

.skip-link:focus {
  transform: translateY(0);
}

:focus-visible {
  outline: 3px solid var(--teal);
  outline-offset: 4px;
}

.site-header {
  position: relative;
  z-index: 10;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 0.75rem 1rem;
  align-items: center;
  padding: 0.85rem var(--pad);
  border-bottom: 1px solid var(--ink);
  background: rgba(244, 242, 236, 0.96);
}

.wordmark {
  text-decoration: none;
  font-family: var(--serif);
  font-size: 1.15rem;
  font-weight: 700;
  line-height: 1;
}

.wordmark-kicker {
  display: block;
  margin-bottom: 0.25rem;
  font-family: var(--sans);
  font-size: 0.56rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.site-header nav {
  display: flex;
  gap: 1rem;
  order: 3;
  grid-column: 1 / -1;
  overflow-x: auto;
  font-family: var(--sans);
  font-size: 0.75rem;
  font-weight: 700;
  text-transform: uppercase;
}

.site-header nav a,
.header-cta {
  text-underline-offset: 0.25rem;
}

.header-cta {
  padding: 0.55rem 0.75rem;
  border: 1px solid var(--ink);
  background: var(--yellow);
  font-family: var(--sans);
  font-size: 0.72rem;
  font-weight: 800;
  text-decoration: none;
  text-transform: uppercase;
}

.hero {
  display: grid;
  min-height: min(760px, calc(100svh - 100px));
  border-bottom: 1px solid var(--ink);
}

.hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(3rem, 8vw, 7rem) var(--pad);
}

.eyebrow {
  margin-bottom: 1rem;
  color: var(--red);
  font-family: var(--sans);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

h1,
h2 {
  font-family: var(--serif);
  font-weight: 500;
  line-height: 0.92;
}

h1 {
  max-width: 900px;
  margin-bottom: 1.5rem;
  font-size: clamp(3.25rem, 10vw, 8.5rem);
}

h1 em {
  color: var(--teal);
  font-weight: 700;
}

h2 {
  max-width: 850px;
  margin-bottom: 1.25rem;
  font-size: clamp(2.55rem, 6vw, 5.5rem);
}

.hero-deck {
  max-width: 680px;
  margin-bottom: 1.75rem;
  font-size: clamp(1rem, 2vw, 1.25rem);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 1.5rem;
  align-items: center;
}

.button {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  padding: 0.85rem 1.1rem;
  border: 2px solid var(--ink);
  box-shadow: 4px 4px 0 var(--ink);
  font-family: var(--sans);
  font-size: 0.8rem;
  font-weight: 800;
  text-align: center;
  text-decoration: none;
  text-transform: uppercase;
  transition: transform 120ms ease, box-shadow 120ms ease;
}

.button:hover {
  box-shadow: 2px 2px 0 var(--ink);
  transform: translate(2px, 2px);
}

.button-primary {
  background: var(--yellow);
}

.button-secondary {
  background: var(--white);
}

.text-link {
  font-family: var(--sans);
  font-size: 0.8rem;
  font-weight: 800;
  text-underline-offset: 0.3rem;
  text-transform: uppercase;
}

.microcopy {
  margin: 1.1rem 0 0;
  color: var(--muted);
  font-size: 0.78rem;
}

.founder-portrait {
  position: relative;
  align-self: end;
  margin: 0 var(--pad) var(--pad);
}

.portrait-frame {
  position: relative;
  max-width: 540px;
  margin-inline: auto;
  border: 1px solid var(--ink);
  background: var(--teal);
  box-shadow: 8px 8px 0 var(--red);
}

.portrait-frame img {
  width: 100%;
}

.portrait-stamp {
  position: absolute;
  right: -0.5rem;
  bottom: -0.75rem;
  display: grid;
  width: 82px;
  aspect-ratio: 1;
  place-content: center;
  border: 2px solid var(--ink);
  border-radius: 50%;
  color: var(--ink);
  background: var(--yellow);
  font-family: var(--sans);
  font-size: 0.7rem;
  font-weight: 900;
  line-height: 1.05;
  text-align: center;
  text-transform: uppercase;
  transform: rotate(9deg);
}

.signature {
  margin-top: 1rem;
  font-family: var(--serif);
  font-size: 2rem;
  font-style: italic;
  font-weight: 700;
}

.founder-portrait > p {
  margin: 0;
  font-family: var(--sans);
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
}

.authority {
  padding: 1.25rem var(--pad);
  color: var(--white);
  background: var(--ink);
}

.authority > p {
  margin-bottom: 0.8rem;
  color: #b9b8b0;
  font-family: var(--sans);
  font-size: 0.68rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.authority ul {
  display: grid;
  gap: 0.75rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.authority li {
  padding-top: 0.65rem;
  border-top: 1px solid #4b4a45;
  font-family: var(--sans);
  font-size: 0.75rem;
  text-transform: uppercase;
}

.authority strong {
  margin-right: 0.3rem;
  color: var(--yellow);
  font-family: var(--serif);
  font-size: 1.4rem;
}

.section {
  padding: clamp(4rem, 9vw, 8rem) var(--pad);
  border-bottom: 1px solid var(--ink);
}

.section-heading {
  max-width: var(--max);
  margin: 0 auto clamp(2rem, 5vw, 4rem);
}

.section-heading > p:last-child {
  max-width: 600px;
  font-size: 1.05rem;
}

.steps {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0;
  border-top: 2px solid var(--ink);
  list-style: none;
  counter-reset: step;
}

.steps li {
  display: grid;
  grid-template-columns: 62px 1fr;
  gap: 1rem;
  align-items: start;
  padding: 1.25rem 0;
  border-bottom: 1px solid var(--line);
}

.step-letter {
  display: grid;
  width: 52px;
  aspect-ratio: 1;
  place-items: center;
  border: 1px solid var(--ink);
  background: var(--white);
  font-family: var(--serif);
  font-size: 2rem;
  font-weight: 700;
}

.steps strong {
  font-family: var(--serif);
  font-size: 1.75rem;
}

.steps p {
  max-width: 620px;
  margin: 0.25rem 0 0;
  color: var(--muted);
}

.offer {
  display: grid;
  gap: 3rem;
  color: var(--white);
  background: var(--teal);
}

.offer .eyebrow {
  color: var(--yellow);
}

.offer-ledger {
  align-self: center;
  padding: 1.5rem;
  border: 1px solid var(--ink);
  color: var(--ink);
  background: var(--white);
  box-shadow: 8px 8px 0 var(--yellow);
  transform: rotate(-1deg);
}

.offer-ledger > p:first-child {
  padding-bottom: 0.75rem;
  border-bottom: 4px double var(--ink);
  font-family: var(--sans);
  font-size: 0.72rem;
  font-weight: 800;
  text-transform: uppercase;
}

.offer-ledger dl div {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.65rem 0;
  border-bottom: 1px dotted var(--muted);
}

.offer-ledger dd {
  margin: 0;
  font-variant-numeric: tabular-nums;
}

.ledger-total {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  margin-top: 1.5rem;
  font-weight: 800;
}

.offer-ledger small {
  color: var(--muted);
}

.offer-copy {
  align-self: center;
  max-width: 660px;
}

.check-list,
.price-card ul {
  padding: 0;
  list-style: none;
}

.check-list li,
.price-card li {
  position: relative;
  padding: 0.75rem 0 0.75rem 1.6rem;
  border-bottom: 1px solid currentColor;
}

.check-list li::before,
.price-card li::before {
  position: absolute;
  left: 0;
  content: "✓";
  font-weight: 900;
}

.correction {
  display: inline-block;
  margin-top: 1rem;
  padding: 0.35rem 0.5rem;
  color: var(--ink);
  background: var(--yellow);
  font-weight: 800;
  transform: rotate(1deg);
}

.correction span {
  font-weight: 500;
  text-decoration: underline;
}

.split-heading {
  display: grid;
  gap: 1.5rem;
}

.margin-note {
  max-width: 260px;
  padding: 1rem;
  border: 2px solid var(--red);
  color: var(--red);
  font-family: var(--sans);
  font-size: 0.78rem;
  font-weight: 800;
  text-transform: uppercase;
  transform: rotate(2deg);
}

.testimonials {
  display: grid;
  max-width: var(--max);
  margin: 0 auto;
  border-top: 1px solid var(--ink);
}

.testimonials figure {
  margin: 0;
  padding: 2rem 0;
  border-bottom: 1px solid var(--ink);
}

.testimonials blockquote {
  margin: 0 0 1.5rem;
  font-family: var(--serif);
  font-size: clamp(1.6rem, 4vw, 2.5rem);
  line-height: 1.15;
}

.testimonials figcaption span {
  display: block;
  color: var(--muted);
  font-family: var(--sans);
  font-size: 0.72rem;
  text-transform: uppercase;
}

.disclosure {
  max-width: var(--max);
  margin: 1.25rem auto 0;
  color: var(--muted);
  font-size: 0.78rem;
}

.pricing {
  background-color: var(--yellow);
  background-image: repeating-linear-gradient(135deg, transparent 0, transparent 18px, rgba(17, 17, 15, 0.055) 19px, rgba(17, 17, 15, 0.055) 20px);
}

.price-grid {
  display: grid;
  gap: 1.5rem;
  max-width: var(--max);
  margin: 0 auto;
}

.price-card {
  position: relative;
  display: flex;
  flex-direction: column;
  padding: 1.5rem;
  border: 2px solid var(--ink);
  background: var(--paper);
}

.price-card.featured {
  color: var(--white);
  background: var(--ink);
  box-shadow: 8px 8px 0 var(--red);
}

.price-card.featured .button {
  color: var(--ink);
}

.badge {
  position: absolute;
  top: -1rem;
  right: 0.75rem;
  padding: 0.35rem 0.55rem;
  border: 2px solid var(--ink);
  color: var(--ink);
  background: var(--red);
  font-family: var(--sans);
  font-size: 0.65rem;
  font-weight: 900;
  text-transform: uppercase;
  transform: rotate(2deg);
}

.tier {
  margin-bottom: 0.75rem;
  font-family: var(--sans);
  font-size: 0.78rem;
  font-weight: 800;
  text-transform: uppercase;
}

.price {
  margin-bottom: 0;
  font-family: var(--serif);
  font-size: 4.75rem;
  font-weight: 700;
  line-height: 0.9;
}

.price span {
  vertical-align: top;
  font-size: 1.5rem;
}

.price-note {
  min-height: 2.5rem;
  color: inherit;
  font-size: 0.75rem;
}

.price-card ul {
  flex: 1;
  margin: 1rem 0 2rem;
}

.faq {
  background: var(--white);
}

.faq-list {
  max-width: 900px;
  margin: 0 auto;
  border-top: 2px solid var(--ink);
}

.faq-list details {
  border-bottom: 1px solid var(--ink);
}

.faq-list summary {
  padding: 1.25rem 2.5rem 1.25rem 0;
  font-family: var(--serif);
  font-size: 1.5rem;
  font-weight: 700;
  cursor: pointer;
}

.faq-list details p {
  max-width: 680px;
  padding-bottom: 1.5rem;
}

.reveal {
  color: var(--white);
  background: var(--ink);
}

.reveal .eyebrow {
  color: var(--yellow);
}

.reveal-lede {
  max-width: 700px;
  font-family: var(--serif);
  font-size: clamp(1.4rem, 3vw, 2rem);
}

.tactic-list {
  display: grid;
  max-width: var(--max);
  margin: 3rem 0;
  padding: 0;
  border-top: 1px solid #55544e;
  list-style: none;
}

.tactic-list li {
  display: grid;
  grid-template-columns: 40px 1fr;
  gap: 0.5rem 1rem;
  padding: 1.25rem 0;
  border-bottom: 1px solid #55544e;
}

.tactic-list li > span {
  grid-row: 1 / 3;
  color: var(--yellow);
  font-family: var(--sans);
  font-size: 0.75rem;
  font-weight: 800;
}

.tactic-list strong {
  font-family: var(--serif);
  font-size: 1.5rem;
}

.tactic-list p {
  margin: 0;
  color: #c8c6be;
}

.closing-line {
  max-width: 900px;
  margin: 4rem 0 2rem;
  color: var(--yellow);
  font-family: var(--serif);
  font-size: clamp(2.25rem, 6vw, 5rem);
  font-weight: 700;
  line-height: 0.95;
}

.return-link {
  color: var(--white);
}

footer {
  display: grid;
  gap: 1rem;
  padding: 2rem var(--pad);
  border-top: 8px solid var(--red);
  background: var(--paper);
  font-size: 0.82rem;
}

footer p {
  max-width: 720px;
  margin: 0;
}

.toast {
  position: fixed;
  right: 1rem;
  bottom: 1rem;
  left: 1rem;
  z-index: 30;
  display: flex;
  max-width: 520px;
  justify-content: space-between;
  gap: 1rem;
  align-items: start;
  padding: 1rem;
  border: 2px solid var(--ink);
  background: var(--yellow);
  box-shadow: 6px 6px 0 var(--red);
}

.toast[hidden] {
  display: none;
}

.toast p {
  margin: 0;
}

.toast button {
  min-width: 44px;
  min-height: 44px;
  border: 1px solid var(--ink);
  color: var(--white);
  background: var(--ink);
  font-size: 1.5rem;
  cursor: pointer;
}

@media (min-width: 680px) {
  .site-header {
    position: sticky;
    top: 0;
    grid-template-columns: 1fr auto auto;
  }

  .site-header nav {
    order: initial;
    grid-column: auto;
  }

  .authority ul {
    grid-template-columns: repeat(2, 1fr);
  }

  .steps li {
    grid-template-columns: 90px 180px 1fr;
    align-items: center;
  }

  .steps strong {
    font-size: 2rem;
  }

  .offer,
  .split-heading {
    grid-template-columns: minmax(280px, 0.8fr) minmax(360px, 1.2fr);
  }

  .offer-copy {
    order: -1;
  }

  .testimonials,
  .price-grid,
  .tactic-list {
    grid-template-columns: repeat(3, 1fr);
  }

  .testimonials figure {
    padding: 2rem;
    border-right: 1px solid var(--ink);
  }

  .testimonials figure:first-child {
    padding-left: 0;
  }

  .testimonials figure:last-child {
    padding-right: 0;
    border-right: 0;
  }

  .price-card.featured {
    transform: translateY(-1rem);
  }

  .tactic-list {
    grid-template-columns: repeat(2, 1fr);
  }

  .tactic-list li:nth-child(odd) {
    padding-right: 1.5rem;
    border-right: 1px solid #55544e;
  }

  .tactic-list li:nth-child(even) {
    padding-left: 1.5rem;
  }

  footer {
    grid-template-columns: 2fr 1fr;
  }

  .toast {
    left: auto;
  }
}

@media (min-width: 960px) {
  .hero {
    grid-template-columns: minmax(0, 1.35fr) minmax(360px, 0.65fr);
  }

  .hero-copy {
    padding-right: 2rem;
  }

  .founder-portrait {
    margin-left: 0;
  }

  .authority {
    display: grid;
    grid-template-columns: 0.7fr 3fr;
    align-items: center;
  }

  .authority > p {
    margin: 0;
  }

  .authority ul {
    grid-template-columns: repeat(4, 1fr);
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}